Welcome to Mayfair – a prestigious area of London where our boutique can be found at 51 Burlington Arcade. Inspired by the Roja Parfums customer, 51 is the scent of the quintessential uptown girl. With an eye for the the finest jewellery and a nose for the finest fragrances, living luxuriously is the only way she knows. Catering to the most discerning taste, 51 centres around an elegant bouquet of of Rose, Jasmine and Lily nestled into a sumptuous bed of Vanilla. A masterfully-crafted example of understated opulence, 51 is expertly-tailored to fit the woman who has it all. With an air of effortless grace, gilded with gold and adorned with pearls, she glides toward her personal playground – The Burlington Arcade.

Top Notes:Bergamot,Lemon,Mandarin

Heart Notes:Lily of the Valley,Rose de Mai, Gardenia, Orange Blossom,Jasmin de Grasse, Tuberose,Lily, Ylang Ylang,Raspberry

Base Notes:Violet Leaves, Aniseed, Cinnamon, Clove, Patchouli, Casmir Wood, Sandalwood, Benzoin,Vanilla, Orris

“Growing up, I would always visit The Burlington Arcade on my trips to London. I loved the grandeur of it – how this pocket of luxury was held inside the most beautiful historic architecture. So, when I got the opportunity to open my own boutique, there was no question where I wanted it to be. Then came the challenge: How do I create the scent of the boutique? I realised that the characters who frequent it are what has always made it what it is. On one side, I thought of our clientele: I wanted 51 to have the air of the glamorous women that shop with us, so I blended an opulent bouquet with indulgent Vanilla and Casmir Wood. On the other, I thought of how the Arcade has a cheeky, sexy past, so I took this quite literally and layered in hints of Fruits and Spices. The resulting fragrance is luxurious but it’s exciting – much like visiting the Roja Parfums boutique itself.”- Roja Dove.

Key Ingredients:Citrus, Raspberry, Rose, Jasmine, Lily, Vanilla.

Fragrance Style:An elegant accord of Fruits and Flowers on a Woody base.